#50 Changers – Launch Slough Estate Trail App


Louize Clarke | April 9, 2018

On Thursday 22nd March, Resource Productions launched the Estate Trail App (#etaslough) at SEGRO HQ and 8 teams set out across Slough Trading Estate on an interactive digital trail created in collaboration with Mix Up Reality. The treasure trail, mapped out eleven ‘stops’, utilised actors and QR technology to introduce international businesses to the history and culture of Slough and the estate, which is two years away from celebrating its centenary.

Over the past three months, Resource Productions and Mix Up Reality had worked with ten businesses to create and commission interactive digital artwork that explored the heritage of Slough Trading Estate. Oliver Laurenson-Gore, who led the project at Resource Productions said: “This has been a fantastic project that we have wanted to do as a local social enterprise for 20 years. I hope businesses and the wider community will engage with this unique digital art installation. I’m sure the competitive spirit of Slough businesses will make this a unique competition.”

Teams from across Slough competed to win prizes such as 4 cinema tickets courtesy of Pinewood Studios as well as £500 to support local creative charities; Aik Saath – Empoword, SWIPE Music, Arts Excite, Art Beyond Belief and Resource Youth Film. Interactive digital checkpoints included An audio-visual piece about the creators of Thunderbirds and a 3-D scan of the 1948 Olympic Torch from the Slough Museum collection.

Resource Productions was supported by HOME Slough, Arts Council England, SEGRO and Slough Borough Council and the project was commissioned as part of the Arts Council’s Creative People and Places Project.

HOME Slough’s Director Ian Whitaker commented:“This imaginative response by Resource Productions to the landscape of the Trading Estate brings alive some of the surprising inventions and industry created in Slough that has had impact – and continues to have impact – on our day to day lives. The ETA app they have created, with Mix Up Reality, we hope will create fresh connections to our town for people living, working and doing business here.” Continuing he said, “The on the ground support of SEGRO we hope will be extended to ensure that more and more people can explore and discover the Estate Trail App and will have a lasting legacy as part of the Trading Estate’s centenary celebrations in 2020”.

The trail is now accessible for members of the public — using the ‘Zappar’ app, via www.etaslough.com

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