Insights from a Foodpreneur


Louize Clarke | November 13, 2017

Fungry founder, Kyle Turner, shares his plans for disrupting the fast-food market. Fungry is a delivery service for independent restaurants, and is based in Oxford. The team also runs its own lunchtime catering service, Fungry Kitchens, which sells traditional dishes made by women refugees and reinvests its profits into training and education.

The catalyst for starting Fungry was …

I was in the final year of my PhD at Oxford University, which looked at ways to prevent childhood obesity, when I saw that delivery services such as Deliveroo and UberEATS were moving away from independent restaurants and to unhealthy fast food chains, such as McDonalds, Burger King, and KFC. So, I pitched to the University that there was now an opening in the takeaway market for a delivery service that looked after independent restaurants, who have very different needs and values to chain restaurants. Our whole brand is built upon celebrating local chefs who cook the best food in town.  

The first step I took was …

We first ran focus groups with our target customer groups, and surveyed dozens of independent restaurants in Oxford to better understand their delivery needs.

I set my business up in the Thames Valley because…  

Being originally from Australia, I’ve fallen in love with the Thames Valley – everyone knows everyone, just like back home. The people, particularly independent business owners, have been so helpful in getting Fungry up and running.

It’s a great place to scale a business because

Our business model works best in densely-populated cities, and so, combined with our considerable networks in Oxford, it was the ideal candidate to test out our value proposition.

We fund our growth by…

Fungry originally received investment from Oxford University Innovation (OUI), a tech incubator that supports student entrepreneurship. I would definitely recommend OUI to other OU students and staff. We later had four Angel investors join Fungry and we’re currently in the midst of our second round of investment—all of the initial four Angels are investing again in some capacity, so I hope that’s a good sign!

The biggest challenges have been …

How long have you got?! I don’t think anyone can learn about entrepreneurship in a book—you need to just “jump” and get on with it. “Doing” is the best kind of thinking. I’ve made countless mistakes this year, felt embarrassed, frustrated, stressed – but, in turn, I’ve learned an incredible amount about the takeaway and delivery industry.

The major milestones have been…

We’re on track to close our second round of investment before Christmas. We’ll be using this investment to fast-track our software development and to expand our network of riders.

What 2018 means for Fungry …

Grow!

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