2017 Game Changer Bink, the Payment Linked Loyalty business headquartered in Ascot, has closed an over-subscribed £10m funding round led by Barclays, which will take a minority stake in the firm. Barclays and Bink will work in collaboration to deliver a ground-breaking experience for Barclays customers.
Bink addresses consumers’ growing frustrations with the complexity and difficulty of engaging with loyalty programmes. With the Bink platform, consumers are able to manage all of their loyalty programmes from one central location and securely link their payment cards, enabling them to be automatically rewarded every time they shop.
Retailers that partner with Bink benefit from more accurate information about their customers and their spending habits, as the Bink technology identifies shoppers at point of sale every time they use their linked payment card. In addition, it is easier for merchants to acquire new members to their loyalty programmes while also benefitting from increased efficiencies at the point of sale, as cashiers will no longer need to scan membership cards.
Bink will use the funding to bring its innovative Payment Linked Loyalty platform to a broader group of retailers and consumers across the globe.
Bink was founded in 2015 by Lee Clarke and Greg Gormley, with the mission of revolutionising consumer engagement with loyalty programmes. With over 20 years’ senior experience in the global payments industry, former COO Mike Jordan has taken over as Bink CEO from co-founder Lee Clarke. Formerly General Counsel and with more than 15 years’ payments experience at a senior level, Richard Evetts has expanded his role to take over as COO. The business has also appointed Marc Allsop as Chief Commercial Officer, who joins with extensive experience in the payment and loyalty space.